In today’s business world your brand is your business and the digital transformation have made that even more true. Therefore, protecting your company’s identity must be worthy of consent attention and oversite.
To help you determine where you stand and what to do next, here is a list of the most important steps to get you started.
Take action on these 5 steps to protect your brand identity
- Claim your brand name on popular social media platforms by creating profiles
- Register similar domain names or domains with other extensions
- Create and use brand guidelines – use a brand page online for brand assets
- Monitor mentions of your brand across the web
- Copyright your brand name and logo